Why We Love the Sun
At Reflect Orbital, we spend a lot of time thinking about the sun. We obsessively think about its unmatched power in our solar system, the benefits it already delivers to humanity and our natural world, and the many more it could deliver if harnessed properly. We believe there’s value in spreading the word about how the sun gives life to everything here on earth. Here are just a couple of facts that often surprise people.
Humans have always burned prehistoric carbon matter for fuel. We did it with wood for millions of years, before turning to coal as long ago as 25,000 B.C.E. The ancient Sumerians, Assyrians and Babylonians used crude oil more than 5,000 years ago and there are records of natural gas in Ancient Persia before 1000 B.C.E. Oil and gas were commercialized on an industrial scale in the mid-19th century, while renewables were added to the mix roughly 50 years ago.
At each point in this long arc of history, the transition to “the next thing” - the next source of energy that mankind could harness to sustain itself, to live increasingly healthy, progressive and productive lives - looked like a radical departure. Until it didn’t - and until it felt very obvious in hindsight.
At Reflect Orbital, we believe we are at a similar inflection point - but with a twist. Instead of proposing a new carbon matter to burn as fuel, we want to tap right into the original source - the thing that powers and has always powered everything else, the sun - and direct it safely and precisely to where it is needed most here on earth.
Humans do this already with solar panel technology, which has made tremendous progress over the last several decades. But despite its effectiveness as a power source, solar represents just ~7% of global electricity generation (and about 2-3% of total energy consumption). This number can and should be higher, and this is what Reflect Orbital is committed to tackling.
If we get it right, we make clean, abundant energy available on demand. Orbital mirrors can elevate humanity’s consumption of solar energy, foregoing the need to burn ancient geological matter by delivering energy that already exists directly. And right now is the moment to pursue this idea. Space has never been more accessible. Humanity’s energy requirements have never been greater and, in the AI era, will become even greater still. There are $3.5 trillion of solar assets globally that sit ready to add net new clean energy to the world’s grid infrastructure.
Reflect Orbital is in the early stages of building something we believe will deliver extraordinary benefits to humanity and our natural planet. We are actively hiring, so if you think this is a mission worth joining, please get in touch with us!